Ever since I can remember I’ve enjoyed watching commercials. I like how they speak to an individual or a group. For last couple years I’ve been completely mesmerized by Don Draper and company as they come up with storylines and develop entire plots all in order to sell a jacket or purse to the public. One thing that has worked on me to sell me anything, for as long as I can remember, is a catchy tune. I can think of a few off the top of my head that I’ll probably remember for the rest of my life. Stanley Steamer and Empire Carpets have done a nice job selling me a carpet cleaner and a carpet to clean, even though I’m not currently in the market for either of those. Another aspect to this whole song within an ad system is using a song everyone knows and can relate back to your brand. In order for this to work, however, the song has to be modern if you’re selling to a younger audience, or something classic if selling to an adult audience. I never really have even thought about the legality of using a song to sell a product to a mass market, but I feel like it would be a great marketing tool. I think that using a song would be flattering to the artist, rather than something they would avoid. Having your song publicized through a product and played to the masses, it could help grow your song and you as an artist. Looking at the laws is interesting, as the copyright lasts for so long after the artist is gone, that the song would no longer be relevant to the audience. I assume that using a song for a commercial would cost a lot of money, and I think a good way to get attention is to use a well-known song. What a cycle. A new up and coming company that could benefit from using a song that everyone knows, in order to stay in the minds of people, cannot necessarily afford to buy a song. At the same time though, someone who can afford it, may not have to use a song to capture the audience’s attention. There are a lot of company’s that have created their own jingle to sell their product. One that I think anyone who has watched television in the past few years can sing back to you is the ever loving, Like a good neighbor, State Farm is there. I suppose that it is possible to accomplish a mind sticking song without having it also on a record sold to the masses, or played every hour on a top 40 station. I think that people should own their songs and have rights to them; of course, they ‘ve worked hard to make that what it is. I think that people should share their works, to help each other out. If your song is catchy, than it’ll help sell the product, and it will be stuck in the heads of millions.
Like a good neighbor…Statefarm is there